eBay GenAI / dynamic OOH campaign

This eBay Dynamic OOH Campaign was built around a flexible, data-driven media buy that allowed JOAN creative to update OOH assets within the hour using Generative AI. As Technical Producer (AI specialist), I led the technical governance of AI implementation—covering ethics, IP protection, and indemnification—alongside project management and specialist resource procurement. Skills: Generative AI ·…

This eBay Dynamic OOH Campaign was built around a flexible, data-driven media buy that allowed JOAN creative to update OOH assets within the hour using Generative AI.

As Technical Producer (AI specialist), I led the technical governance of AI implementation—covering ethics, IP protection, and indemnification—alongside project management and specialist resource procurement.

Skills: Generative AI · Technical Project Leadership · Project Management & Delivery

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